lovelock, christopher .
services marketing people , technology , strategy / christopher lovelock ، jochen wirtz ، jayanta chatterjee - 5th ed. - delhi : Pearson Education,Inc., 2006. - 594 P.
8177584502
marketing
marketing planning
service marketing
658.802 / l o v
services marketing people , technology , strategy / christopher lovelock ، jochen wirtz ، jayanta chatterjee - 5th ed. - delhi : Pearson Education,Inc., 2006. - 594 P.
8177584502
marketing
marketing planning
service marketing
658.802 / l o v