Kardes, Frank R .
Consumer behavior and managerial decision making / Frank R Kardes - 2nd ed. - N.J. : Prentice-Hall, 2002. - 457 P.
Consumentengedrag.
Consumer behavior.
Decision making.
658.8342 / K 183
Consumer behavior and managerial decision making / Frank R Kardes - 2nd ed. - N.J. : Prentice-Hall, 2002. - 457 P.
Consumentengedrag.
Consumer behavior.
Decision making.
658.8342 / K 183