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Lovelock, Christopher .

Services Marketing :People, Technology, Strategy / Christopher Lovelock ، Jochen Wirtz - 5th ed. - NJ,U.S.A : Prentice Hall /Pearson Education, 2004. - 652 P.

ISBN: 131268465

Subjects--Topical Terms:
Consumer Behavior
Consumer Behaviour
Distribution
Managment
Planning
Pricing
Services Marketing

Dewey Class. No.: 658.802 / LOV

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