Ferrell, O. C. .
Marketing Strategy / O. C. Ferrell - 3rd ed. - Ohio,U.S.A : Thomson/ South-western, 2005. - 628 P.
324201400
Consumer Behaviour
Customer
Disribution
Management
Marketing
Planning
Pricing
Product
Strategy
658.802 / FER
Marketing Strategy / O. C. Ferrell - 3rd ed. - Ohio,U.S.A : Thomson/ South-western, 2005. - 628 P.
324201400
Consumer Behaviour
Customer
Disribution
Management
Marketing
Planning
Pricing
Product
Strategy
658.802 / FER