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Ferrell, O. C. .

Marketing Strategy / O. C. Ferrell - 3rd ed. - Ohio,U.S.A : Thomson/ South-western, 2005. - 628 P.

ISBN: 324201400

Subjects--Topical Terms:
Consumer Behaviour
Customer
Disribution
Management
Marketing
Planning
Pricing
Product
Strategy

Dewey Class. No.: 658.802 / FER

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