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Kerin, Roger A. .

Marketing / Roger A. Kerin - 8th ed. - NY,U.S.A : McGraw-Hill/Irwin, 2006. - 733 P.

ISBN: 71244387

Subjects--Topical Terms:
Buyers
Corporate Strategy
Marketing
Pricing
Product
Promotion
Retail

Dewey Class. No.: 658.84 / KER

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