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Dwyer, F. Robert .

Business Marketing / F. Robert Dwyer - 3rd ed. - NY, U.S.A : McGraw-Hill/Irwin, 2006. - 683 P.

ISBN: 712444387

Subjects--Topical Terms:
Business
Creating Value
Customer
Marketing
Media
Pricing
Relationship
Strategy

Dewey Class. No.: 658.802 / DWY

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