Zimmerman, Jan,

Social media marketing all-in-one / Social media marketing all-in-one for dummies by Jan Zimmerman and Deborah Ng - 4th edition - Hoboken : John Wiley and Sons 2017 - xx, 716 pages : illustrations ; 24 cm - Learning made easy For dummies, a Wiley brand . - Learning made easy For dummies .

"9 books in one"--Page 1 of cover Includes index

Book 1. The social media mix -- Making the business case for social media -- Tallying the bottom line -- Plotting your social media marketing strategy -- Managing your cybersocial campaign -- Book 2. Cybersocial tools -- Discovering helpful tech tools -- Leveraging SEO for improved visibility -- Optimizing social media for internal and external searches -- Using social bookmarks, news, and share buttons -- Making social media mobile -- Book 3. Content marketing -- Growing your brand with content -- Exploring content-marketing platforms -- Developing a content-marketing strategy -- Getting your content to the masses -- Book 4. Twitter -- Using Twitter as a marketing took -- Using Twitter as a networking tool -- Finding the right Twitter tools -- Social listening with Twitter -- Hosting Twitter chats -- Book 5. Facebook -- Using Facebook as a marketing tool -- Creating and sharing content on Facebook -- Advertising on Facebook -- Streaming live video on Facebook -- Book 6. LinkedIn -- Promoting yourself with LinkedIn -- Promoting your business with LinkedIn -- Starting a LinkedIn group -- Using LinkedIn as a content platform -- Book 7. Getting visual -- Pinning down Pinterest -- Snapchatting it up! -- Getting started with Instagram -- Book 8. Other social media marketing sites -- Weighing the business benefits of minor social sites -- Maximizing stratified social communities -- Profiting from mid-size social media channels -- Integrating social media -- Advertising on social media -- Book 9. Measuring results and building on success -- Delving into data -- Analyzing content-sharing metrics -- Analyzing Twitter metrics -- Analyzing Facebook metrics -- Measuring other social media networks -- Comparing metrics from different marketing techniques -- Making decisions by the numbers

The bestselling social media marketing book Marketing your business through social media isn't an option these days it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line

9781119330394 1119330394

Internet marketing
Social media--Marketing
Social marketing
Internet advertising
Online social networks
Social media

HF5414 / .Z56 2017 HF5415.1265 / .Z558 2017

658.872 / Z723

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