Solomon, Michael R.,

Consumer behavior : buying, having, and being / Mike R. Solomon, Saint Joseph's University. - Twelfth Edition. - Boston : Pearson 2017 - 621 pages ; 29 cm

Revised edition of the author's Consumer behavior, 2015. Includes indexes.

Foundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index.

9781292153100 (global edition )

2015041651


Consumer behavior.

HF5415.32 / .S6 2017

658.8342 / S689

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