marketing strategy : a decision - focused approach / (Record no. 10296)

000 -LEADER
fixed length control field 00544nam a2200193Ia 4500
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 70611432
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number m a r
100 10 - MAIN ENTRY--AUTHOR NAME
Personal name walker, orville c . .
245 00 - TITLE STATEMENT
Title marketing strategy : a decision - focused approach /
250 00 - EDITION STATEMENT
Edition statement 5th ed.
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication delhi :
Year of publication 2006.
Name of publisher Tata McGraw-Hill Publishing Company Limited,
300 00 - PHYSICAL DESCRIPTION
Number of Pages 346 P.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term marketing
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term marketing management
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Permanent Location Current Location Date acquired Full call number Accession Number Koha item type
    Library - Middle East University Library - Middle East University 2022-04-20 658.8 m a r MEU-103191 Books