000 -LEADER |
fixed length control field |
00668nam a2200229Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
170131s9999||||xx |||||||||||||| ||und|| |
020 00 - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
8177584502 |
040 00 - CATALOGING SOURCE |
Transcribing agency |
. |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
Item number |
l o v |
100 10 - MAIN ENTRY--PERSONAL NAME |
Personal name |
lovelock, christopher . |
245 00 - TITLE STATEMENT |
Title |
services marketing people , technology , strategy / |
Statement of responsibility, etc |
christopher lovelock ، jochen wirtz ، jayanta chatterjee |
250 00 - EDITION STATEMENT |
Edition statement |
5th ed. |
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
delhi : |
Date of publication, distribution, etc |
2006. |
Name of publisher, distributor, etc |
Pearson Education,Inc., |
300 00 - PHYSICAL DESCRIPTION |
Extent |
594 P. |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
marketing |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
marketing planning |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
service marketing |
700 01 - ADDED ENTRY--PERSONAL NAME |
Personal name |
chatterjee، jayanta |
700 01 - ADDED ENTRY--PERSONAL NAME |
Personal name |
wirtz، jochen |
942 00 - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |