Marketing Management / (Record no. 19572)

000 -LEADER
fixed length control field 00513nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170131s9999||||xx |||||||||||||| ||und||
040 00 - CATALOGING SOURCE
Transcribing agency .
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number K874
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip .
245 00 - TITLE STATEMENT
Title Marketing Management /
Statement of responsibility, etc Philip Kotler ، Kevin Keller
250 00 - EDITION STATEMENT
Edition statement 3rd ed.th
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc USA :
Date of publication, distribution, etc 2009.
Name of publisher, distributor, etc Prentice-Hall,
300 00 - PHYSICAL DESCRIPTION
Extent 816 P.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element communication
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
700 01 - ADDED ENTRY--PERSONAL NAME
Personal name Keller، Kevin
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        MEU Main Library MEU Main Library 2017-02-25 658.8 K874 MEU-107589 2017-02-25 2017-02-25 Books

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