Contemporary issues in social media marketing / (Record no. 26076)

000 -LEADER
fixed length control field 05352cam a22003618i 4500
001 - CONTROL NUMBER
control field 19573480
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20181201145901.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170327s2017 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2017001492
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138679184 (pbk. : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .R57 2017
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Edition number 23
Item number R595
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rishi, Bikramjit,
Dates associated with a name 1978-
Relator term author.
9 (RLIN) 16943
245 10 - TITLE STATEMENT
Title Contemporary issues in social media marketing /
Statement of responsibility, etc Bikramjit Rishi, Subir Bandyopadhyay.
250 ## - EDITION STATEMENT
Edition statement 1 Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Routledge
Date of publication, distribution, etc 2018
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 1706
300 ## - PHYSICAL DESCRIPTION
Extent 328 pages 24 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Citizen relationship management by government of india through social media channels / Rajan Gupta, University of Delhi, India, Saibal Pal, Defence Research & development Organization and Sunil K. Muttoo, University of Delhi, India -- Academia goes social media, mooc, spoc, smoc, and ssoc : the digital transformation of higher education institutions and universities / Andreas Kaplan, ESCP Europe -- Integrating relationships and community building into universities' social media marketing : implications from a case study / Jenny Hou, Massey University, New Zealand -- Social media marketing for b2b : from information to decision to retention / Roisin Vize, UCD Michael Smurfit Graduate Business School, Ireland and Monique Sherrett, University College, Dublin, Ireland -- Celebrities as human brands:an inquiry on stakeholder co-creation of brand identities / Dave Centeno, City University of Hong Kong & University of the Philippines -- Social recruitment : investing in social currency / Arti Sharma, IIM Indore and Arunava Ghosh, IIM Indore -- The struggle of secrecy, safety, and security of social media and smartphones / Ronald M. Zochalski, Jr., Indiana University Northwest -- Creating, contributing and consuming : how social media content facilitates customer's engagement behaviours / Rebecca Dolan, The University of Auckland, New Zealand, Jodie Conduit, The University of Adelaide, Australia and John Fahy, The University of Limerick, Ireland -- Social media engagement and return on engagement / Ritu Srivastava, MDI Gurgaon, India -- The consumer engagement/return on social media engagement interface : development of a conceptual model / Birgit A. A. Solem, University College of Southeast, Norway and Linda D. Hellebeek, The University of Auckland/NHH Norwegian School of Economics -- An unexpected journey : the influence of social media on consumer decision-making / Wolgang Weitzl, University of Vienna, Austria and Clemens Hutzinger, University of Innsbruck, Austria -- Network effects of dynamic social interactions on consumer choices in online communities : role of firm's strategic manipulation / Shameek Sinha, IE Business School, Madrid, Spain and Sreyaa Guha, IE Business School, Madrid, Spain -- Creepy and intrusive : a consumers' perspective of online personalized advertisements / Arlonda Stevens, Case Western Reserve University, USA and Casey Newmeyer, Case Western Researve University, USA -- Social media measurement and monitoring / Mudra Mukesh, University of Greenwich, UK and Anand Rao, Mindtree Ltd -- Attitude to brands and advertisement : qualitative and thematic analysis of social media data / Emmanuel Mogaji, University of Bedfordshire, UK and Temitope Farinloye, Questbury Research Services, UK -- Strategizing your social media presence / Francesca Pucciarelli, ESCP Europe, Turin, Italy -- Salient role and centrality of trust in social media marketing -- Anil bhat, bits pilani, india and nirankush datta, bits, pilani, india -- Trust relationships in social networks : a typology of strategies for communication between companies and their consumers / Zandra Balbinot, University of Quebec in Montreal and Sandrine Prom Tep, University of Quebec in Montreal -- Like-influencer framework : a study of factors influencing click of `like¿ option by users on facebook / Rashmi Sharma, Lal Bahadur Shastri Institute of Management Review, India -- Mechanisms for incentivizing and encouraging online social interactions : an experiment analysing the role of recommendations and rewards on advertisement sharing behaviour / William Feitosa -- The rise of social media: implications for marketing in emerging markets' / Ogechi Adeola, Pan Atlantic University, Nigeria -- Profiling youth on the basis of their motivations for social media political participation : implications for political marketers / Devinder Pal Singh, Punjabi Univeristy, India -- Privacy and information trading in social media applications / Sandhya Narayanan and Dr. Richa Agrawal,Dept. of Management Studies,IIT Madras.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
9 (RLIN) 16754
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media
General subdivision Marketing.
9 (RLIN) 16755
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social marketing.
9 (RLIN) 16756
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations.
9 (RLIN) 324
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bandyopadhyay, Subir,
Dates associated with a name 1958-
Relator term author.
9 (RLIN) 16944
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Online version:
Main entry heading Rishi, Bikramjit, 1978- author.
Title Contemporary issues in social media marketing
Edition 1 Edition.
Place, publisher, and date of publication New York : Routledge, 2017
International Standard Book Number 9781315563312
Record control number (DLC) 2017015181
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          MEU Main Library MEU Main Library 2018-12-01 658.872 R595 MEU-117340 2018-12-01 2018-12-01 Books

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