Marketing Management Text and Cases / (Record no. 2653)
000 -LEADER | |
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fixed length control field | 00543nam a2200217Ia 4500 |
020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 72967625 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | LAL |
100 10 - MAIN ENTRY--AUTHOR NAME | |
Personal name | Lal, Rajiv . |
245 00 - TITLE STATEMENT | |
Title | Marketing Management Text and Cases / |
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | NY, U.S.A : |
Year of publication | 2005. |
Name of publisher | McGraw-Hill/Irwin, |
300 00 - PHYSICAL DESCRIPTION | |
Number of Pages | 812 P. |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Communications |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Customers |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Mangement |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing Management |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Strategy |
942 00 - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
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Library - Middle East University | Library - Middle East University | 2022-04-20 | 658.8 LAL | MEU-100714 | Books |