Marketing Management Text and Cases / (Record no. 2653)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00543nam a2200217Ia 4500 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 72967625 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LAL |
| 100 10 - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lal, Rajiv . |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing Management Text and Cases / |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NY, U.S.A : |
| Year of publication | 2005. |
| Name of publisher | McGraw-Hill/Irwin, |
| 300 00 - PHYSICAL DESCRIPTION | |
| Number of Pages | 812 P. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communications |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customers |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mangement |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Management |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Strategy |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| Library - Middle East University | Library - Middle East University | 2022-04-20 | 658.8 LAL | MEU-100714 | Books |