Marketing Management Text and Cases / (Record no. 2653)

000 -LEADER
fixed length control field 00543nam a2200217Ia 4500
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 72967625
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number LAL
100 10 - MAIN ENTRY--AUTHOR NAME
Personal name Lal, Rajiv .
245 00 - TITLE STATEMENT
Title Marketing Management Text and Cases /
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication NY, U.S.A :
Year of publication 2005.
Name of publisher McGraw-Hill/Irwin,
300 00 - PHYSICAL DESCRIPTION
Number of Pages 812 P.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Communications
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Customers
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Mangement
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing Management
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Strategy
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Permanent Location Current Location Date acquired Full call number Accession Number Koha item type
    Library - Middle East University Library - Middle East University 2022-04-20 658.8 LAL MEU-100714 Books