| 000 -LEADER |
|---|
| fixed length control field |
00626nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170131s9999||||xx |||||||||||||| ||und|| |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
199266271 |
| 040 00 - CATALOGING SOURCE |
|---|
| Transcribing agency |
. |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8001 |
| Item number |
PAL |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Palmer, Adrian . |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Introduction to Marketing : Theory and Practice / |
| Statement of responsibility, etc |
Adrian Palmer |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
NY,U.S.A : |
| Date of publication, distribution, etc |
2004. |
| Name of publisher, distributor, etc |
Oxford University Press, |
| 300 00 - PHYSICAL DESCRIPTION |
|---|
| Extent |
645 P. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Buyer Behaviour |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Distribution |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing Research |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Pricing |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Promotion |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |