Introduction to Marketing : Theory and Practice / (Record no. 2688)

000 -LEADER
fixed length control field 00626nam a2200241Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170131s9999||||xx |||||||||||||| ||und||
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 199266271
040 00 - CATALOGING SOURCE
Transcribing agency .
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8001
Item number PAL
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Palmer, Adrian .
245 00 - TITLE STATEMENT
Title Introduction to Marketing : Theory and Practice /
Statement of responsibility, etc Adrian Palmer
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc NY,U.S.A :
Date of publication, distribution, etc 2004.
Name of publisher, distributor, etc Oxford University Press,
300 00 - PHYSICAL DESCRIPTION
Extent 645 P.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Buyer Behaviour
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Distribution
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Research
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pricing
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Promotion
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        MEU Main Library MEU Main Library 2017-02-25 658.8001 PAL MEU-100666 2017-02-25 2017-02-25 Books
        MEU Main Library MEU Main Library 2017-02-25 658.8001 PAL MEU-100667 2017-02-25 2017-02-25 Books

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