Promotion and Integrated Marketing Communication / (Record no. 2708)

000 -LEADER
fixed length control field 00570nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170131s9999||||xx |||||||||||||| ||und||
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 324062532
040 00 - CATALOGING SOURCE
Transcribing agency .
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number SEM
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name J.Semenik, Richard .
245 00 - TITLE STATEMENT
Title Promotion and Integrated Marketing Communication /
Statement of responsibility, etc Richard J.Semenik
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc OH :
Date of publication, distribution, etc 2002.
Name of publisher, distributor, etc Thomson/ South-western,
300 00 - PHYSICAL DESCRIPTION
Extent 582 P.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element PromotionPlanning
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Relationship
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategy
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        MEU Main Library MEU Main Library 2017-02-25 659.1 SEM MEU-100681 2017-02-25 2017-02-25 Books

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