000 -LEADER |
fixed length control field |
00727nam a2200265Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
170131s9999||||xx |||||||||||||| ||und|| |
020 00 - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
131268465 |
040 00 - CATALOGING SOURCE |
Transcribing agency |
. |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
Item number |
LOV |
100 10 - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lovelock, Christopher . |
245 00 - TITLE STATEMENT |
Title |
Services Marketing :People, Technology, Strategy / |
Statement of responsibility, etc |
Christopher Lovelock ، Jochen Wirtz |
250 00 - EDITION STATEMENT |
Edition statement |
5th ed. |
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
NJ,U.S.A : |
Date of publication, distribution, etc |
2004. |
Name of publisher, distributor, etc |
Prentice Hall /Pearson Education, |
300 00 - PHYSICAL DESCRIPTION |
Extent |
652 P. |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer Behavior |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer Behaviour |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Distribution |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Managment |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Planning |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Pricing |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Services Marketing |
700 01 - ADDED ENTRY--PERSONAL NAME |
Personal name |
Wirtz، Jochen |
942 00 - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |