Services Marketing :People, Technology, Strategy / (Record no. 2756)

000 -LEADER
fixed length control field 00727nam a2200265Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170131s9999||||xx |||||||||||||| ||und||
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 131268465
040 00 - CATALOGING SOURCE
Transcribing agency .
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number LOV
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher .
245 00 - TITLE STATEMENT
Title Services Marketing :People, Technology, Strategy /
Statement of responsibility, etc Christopher Lovelock ، Jochen Wirtz
250 00 - EDITION STATEMENT
Edition statement 5th ed.
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc NJ,U.S.A :
Date of publication, distribution, etc 2004.
Name of publisher, distributor, etc Prentice Hall /Pearson Education,
300 00 - PHYSICAL DESCRIPTION
Extent 652 P.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer Behavior
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer Behaviour
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Distribution
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Managment
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Planning
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pricing
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Services Marketing
700 01 - ADDED ENTRY--PERSONAL NAME
Personal name Wirtz، Jochen
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        MEU Main Library MEU Main Library 2017-02-25 658.802 LOV MEU-100631 2017-02-25 2017-02-25 Books
        MEU Main Library MEU Main Library 2017-02-25 658.802 LOV MEU-100632 2017-02-25 2017-02-25 Books
        MEU Main Library MEU Main Library 2017-02-25 658.802 LOV MEU-100675 2017-02-25 2017-02-25 Books
        MEU Main Library MEU Main Library 2017-02-25 658.802 LOV MEU-100676 2017-02-25 2017-02-25 Books

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