Marketing Planning : A Global Perspective / (Record no. 2759)

000 -LEADER
fixed length control field 00601nam a2200241Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170131s9999||||xx |||||||||||||| ||und||
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 77104188
040 00 - CATALOGING SOURCE
Transcribing agency .
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number HOL
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Hollensen, Svend .
245 00 - TITLE STATEMENT
Title Marketing Planning : A Global Perspective /
Statement of responsibility, etc Svend Hollensen
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc NY,U.S.A :
Date of publication, distribution, etc 2006.
Name of publisher, distributor, etc McGraw-Hill education,
300 00 - PHYSICAL DESCRIPTION
Extent 455 P.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Managment
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Planning
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pricing
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategy
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        MEU Main Library MEU Main Library 2017-02-25 658.802 HOL MEU-100614 2017-02-25 2017-02-25 Books
        MEU Main Library MEU Main Library 2017-02-25 658.802 HOL MEU-100635 2017-02-25 2017-02-25 Books

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