Marketing / (Record no. 2788)

000 -LEADER
fixed length control field 00587nam a2200253Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170131s9999||||xx |||||||||||||| ||und||
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 71244387
040 00 - CATALOGING SOURCE
Transcribing agency .
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
Item number KER
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A. .
245 00 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc Roger A. Kerin
250 00 - EDITION STATEMENT
Edition statement 8th ed.
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc NY,U.S.A :
Date of publication, distribution, etc 2006.
Name of publisher, distributor, etc McGraw-Hill/Irwin,
300 00 - PHYSICAL DESCRIPTION
Extent 733 P.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Buyers
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporate Strategy
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pricing
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Promotion
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Retail
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        MEU Main Library MEU Main Library 2017-02-25 658.84 KER MEU-100506 2017-02-25 2017-02-25 Books

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