Marketing Management / (Record no. 2826)

000 -LEADER
fixed length control field 00662nam a2200253Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170930144606.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170131s9999||||xx |||||||||||||| ||und||
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 131457578
040 00 - CATALOGING SOURCE
Transcribing agency .
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number K874
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip .
9 (RLIN) 2396
245 00 - TITLE STATEMENT
Title Marketing Management /
Statement of responsibility, etc Philip Kotler
250 00 - EDITION STATEMENT
Edition statement 12th ed.
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc NJ,U.S.A :
Date of publication, distribution, etc 2006.
Name of publisher, distributor, etc Prentice Hall /Pearson Education,
300 00 - PHYSICAL DESCRIPTION
Extent 729 P.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication
9 (RLIN) 337
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer
9 (RLIN) 2397
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Delivering
9 (RLIN) 2398
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
9 (RLIN) 2399
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 150
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Offerings
9 (RLIN) 2400
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type Total Checkouts Date checked out Source of classification or shelving scheme
        MEU Main Library MEU Main Library 2017-02-25 658.8 K874 MEU-100712 2017-02-25 2017-02-25 Books      
        MEU Main Library MEU Main Library 2017-02-25 658.8 K874 MEU-100713 2017-02-25 2017-02-25 Books      
        MEU Main Library MEU Main Library 2017-02-25 658.8 K874 MEU-111490 2019-12-09 2017-02-25 Books 1 2019-12-07  
        MEU Main Library MEU Main Library 2017-09-30 658.8 K874 MEU-112407 2017-09-30 2017-09-30 Books      
        MEU Main Library MEU Main Library 2017-09-30 658.8 K874 MEU-104084 2017-09-30 2017-09-30 Books      

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