Global Marketing: Foreign Entry, Local Marketing, and Global Management / (Record no. 2830)

000 -LEADER
fixed length control field 00823nam a2200313Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170131s9999||||xx |||||||||||||| ||und||
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 71244549
040 00 - CATALOGING SOURCE
Transcribing agency .
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number J652
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Johansson, Johny K. .
245 00 - TITLE STATEMENT
Title Global Marketing: Foreign Entry, Local Marketing, and Global Management /
Statement of responsibility, etc Johny K. Johansson
250 00 - EDITION STATEMENT
Edition statement 4th ed.
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc NY,U.S.A :
Date of publication, distribution, etc 2006.
Name of publisher, distributor, etc McGraw-Hill education,
300 00 - PHYSICAL DESCRIPTION
Extent 647 P.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Distribution
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Foreign Entry
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Global Management
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Global Marketing
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Local Customers
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Local Marketing
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pricing
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Products
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Promotion
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        MEU Main Library MEU Main Library 2017-02-25 658.8 J652 MEU-100505 2017-02-25 2017-02-25 Books
        MEU Main Library MEU Main Library 2017-02-25 658.8 J652 MEU-111545 2017-02-25 2017-02-25 Books

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