000 -LEADER |
fixed length control field |
00823nam a2200313Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
170131s9999||||xx |||||||||||||| ||und|| |
020 00 - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
71244549 |
040 00 - CATALOGING SOURCE |
Transcribing agency |
. |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
J652 |
100 10 - MAIN ENTRY--PERSONAL NAME |
Personal name |
Johansson, Johny K. . |
245 00 - TITLE STATEMENT |
Title |
Global Marketing: Foreign Entry, Local Marketing, and Global Management / |
Statement of responsibility, etc |
Johny K. Johansson |
250 00 - EDITION STATEMENT |
Edition statement |
4th ed. |
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
NY,U.S.A : |
Date of publication, distribution, etc |
2006. |
Name of publisher, distributor, etc |
McGraw-Hill education, |
300 00 - PHYSICAL DESCRIPTION |
Extent |
647 P. |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Distribution |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Export |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Foreign Entry |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Global Management |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Global Marketing |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Local Customers |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Local Marketing |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Management |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Pricing |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Products |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Promotion |
942 00 - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |