Social media marketing all-in-one / (Record no. 31170)

000 -LEADER
fixed length control field 04234cam a2200445Ii 4500
001 - CONTROL NUMBER
control field 956693337
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20181201095402.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160814t20172017njua 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119330394
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1119330394
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)956693337
Canceled/invalid control number (OCoLC)953222724
-- (OCoLC)986298050
-- (OCoLC)986611040
-- (OCoLC)986929095
-- (OCoLC)988975378
040 ## - CATALOGING SOURCE
Original cataloging agency BTCTA
Language of cataloging eng
Description conventions rda
Transcribing agency BTCTA
Modifying agency YDXCP
-- JBL
-- OI6
-- FM0
-- CPL
-- IBI
-- CLE
-- VP@
-- ATXAS
-- IGA
-- CRH
-- KVIJL
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5414
Item number .Z56 2017
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .Z558 2017
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Edition number 23
Item number Z723
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.872
Item number Z726s 2017
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Zimmerman, Jan,
Relator term author
9 (RLIN) 16753
245 10 - TITLE STATEMENT
Title Social media marketing all-in-one /
Statement of responsibility, etc by Jan Zimmerman and Deborah Ng
246 14 - VARYING FORM OF TITLE
Title proper/short title Social media marketing all-in-one for dummies
250 ## - EDITION STATEMENT
Edition statement 4th edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken :
Name of publisher, distributor, etc John Wiley and Sons
Date of publication, distribution, etc 2017
300 ## - PHYSICAL DESCRIPTION
Extent xx, 716 pages :
Other physical details illustrations ;
Dimensions 24 cm
490 1# - SERIES STATEMENT
Series statement Learning made easy
490 1# - SERIES STATEMENT
Series statement For dummies, a Wiley brand
500 ## - GENERAL NOTE
General note "9 books in one"--Page 1 of cover
500 ## - GENERAL NOTE
General note Includes index
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Book 1. The social media mix -- Making the business case for social media -- Tallying the bottom line -- Plotting your social media marketing strategy -- Managing your cybersocial campaign -- Book 2. Cybersocial tools -- Discovering helpful tech tools -- Leveraging SEO for improved visibility -- Optimizing social media for internal and external searches -- Using social bookmarks, news, and share buttons -- Making social media mobile -- Book 3. Content marketing -- Growing your brand with content -- Exploring content-marketing platforms -- Developing a content-marketing strategy -- Getting your content to the masses -- Book 4. Twitter -- Using Twitter as a marketing took -- Using Twitter as a networking tool -- Finding the right Twitter tools -- Social listening with Twitter -- Hosting Twitter chats -- Book 5. Facebook -- Using Facebook as a marketing tool -- Creating and sharing content on Facebook -- Advertising on Facebook -- Streaming live video on Facebook -- Book 6. LinkedIn -- Promoting yourself with LinkedIn -- Promoting your business with LinkedIn -- Starting a LinkedIn group -- Using LinkedIn as a content platform -- Book 7. Getting visual -- Pinning down Pinterest -- Snapchatting it up! -- Getting started with Instagram -- Book 8. Other social media marketing sites -- Weighing the business benefits of minor social sites -- Maximizing stratified social communities -- Profiting from mid-size social media channels -- Integrating social media -- Advertising on social media -- Book 9. Measuring results and building on success -- Delving into data -- Analyzing content-sharing metrics -- Analyzing Twitter metrics -- Analyzing Facebook metrics -- Measuring other social media networks -- Comparing metrics from different marketing techniques -- Making decisions by the numbers
520 ## - SUMMARY, ETC.
Summary, etc The bestselling social media marketing book Marketing your business through social media isn't an option these days it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
9 (RLIN) 16754
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media
General subdivision Marketing
9 (RLIN) 16755
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social marketing
9 (RLIN) 16756
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet advertising
9 (RLIN) 16757
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online social networks
9 (RLIN) 16758
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media
9 (RLIN) 4721
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ng, Deborah,
Relator term author
9 (RLIN) 16759
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Learning made easy
9 (RLIN) 16760
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title --For dummies
9 (RLIN) 9557
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
          MEU Main Library MEU Main Library 2018-12-01 1 658.872 Z723 MEU-117341 2020-02-10 2019-09-29 2018-12-01 Books

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