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Services Marketing : people , Technology , Strategy /

by Lovelock, Christopher .
Additional authors: Wirtz، Jochen
Edition statement:7th ed. Published by : Pearson Education Limited, (Boston : ) Physical details: 648 P. ISBN:9.7801361187e+012.
Subject(s): Marketing
Year: 2011
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Books Books 658.8 L 911 (Browse shelf) Available MEU-106352

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