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Advertising and promotion : an integrated marketing communications perspective /

by Belch, George E. .
Additional authors: Belch، Michael A.
Edition statement:4th ed. Published by : Irwin McGraw-Hill, (Boston, Mass : ) Physical details: 762 P. Year: 1998
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Item type Current location Call number Status Date due Barcode
Books Books Library - Middle East University
659.1 B 427 (Browse shelf) Available MEU-109399

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