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Principles of marketing /

by Kotler, Philip.
Additional authors: Armstrong, Gary -- (Gary M.)
Series: The Prentice Hall series in marketing Edition statement:6th ed., annotated instructor's ed. Published by : Prentice Hall, (Englewood Cliffs, N.J. :) Physical details: 1 v. (various pagings) : col. ill., col. map ; 28 cm. ISBN:0130980390.
Subject(s): Marketing.
Year: 1994
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Books Books 658.8 K874 (Browse shelf) Available MEU-116215

Col. map on endpaper.

Includes bibliographical references and indexes.

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