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Consumer behavior :

by Solomon, Michael R.,
Edition statement:Twelfth Edition. Published by : Pearson (Boston :) Physical details: 621 pages ; 29 cm ISBN:9781292153100 (global edition ).
Subject(s): Consumer behavior.
Year: 2017
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Item type Current location Call number Status Date due Barcode
Books Books 658.8342 S689 (Browse shelf) Available MEU-117402

Revised edition of the author's Consumer behavior, 2015.

Includes indexes.

Foundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index.

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