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Marketing management; analysis, planning, implementation, and control.

by Kotler, Philip.
Edition statement:6 ed. Published by : Prentice-Hall (Englewood Cliffs, N.J.,) Physical details: xiv, 776, xviii p. illus. 25 cm. ISBN:0135573890.
Subject(s): Marketing -- Management.
Year: 1988
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Books Books 658.8 K874 (Browse shelf) Available MEU-116216

Includes bibliographical references.

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