Marketing communications :Published by : SAGE Publications, (London : ) Physical details: xi, 566 pages : illustrations ; 25 cm ISBN:152643864X; 9781526438645; 1526438658; 9781526438652. Year: 2018
|Item type||Current location||Call number||Status||Notes||Date due||Barcode|
|Books||658.802 R835 (Browse shelf)||Available||304/2019||MEU-52004|
Browsing MEU Main Library Shelves Close shelf browser
Includes bibliographical references and indexes.
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.