Normal view MARC view ISBD view

Marketing communications :

by Rossiter, John R.,
Additional authors: Percy, Larry, -- author. | Bergkvist, Lars, -- author.
Published by : SAGE Publications, (London : ) Physical details: xi, 566 pages : illustrations ; 25 cm ISBN:152643864X; 9781526438645; 1526438658; 9781526438652. Year: 2018
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)

Includes bibliographical references and indexes.

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

There are no comments for this item.

Log in to your account to post a comment.

Powered by Koha