TY  - BOOK
AU  - jones,john philip .
TI  - when ads work new proof that advertising trigers sales / 
SN  - 9.7881203323e+012
U1  - 659.1 
PY  - 2007///
CY  - newdelhi : 
PB  - Prentice-Hall, 
KW  - advertising
KW  - advertising case studies
KW  - sales promotion case studies
ER  -