TY  - BOOK
AU  - walker,orville c ..
TI  - marketing strategy : a decision - focused approach / 
SN  - 70611432
U1  - 658.8 
PY  - 2006///
CY  - delhi : 
PB  - Tata McGraw-Hill Publishing Company Limited, 
KW  - marketing
KW  - marketing management
ER  -