TY - BOOK AU - mohr,jakki . AU - senguptaĜŒ sanjit AU - slaterĜŒ stanley TI - marketing of high - technology products and innovations / SN - 8131700550 U1 - 658.8 PY - 2005/// CY - delhi : PB - Pearson Education,Inc., KW - teehnology products KW - high KW - marketing ER -