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1. Marketing Strategy / by Blythe, Jim . Publication: London, England : McGraw Hill/ E, 2003 . 299 P. Date: 2003 Availability: Items available: (2),

2. Essentials of marketing / by Blythe, Jim . Publication: Harlow : Financial Times Prentice Hall, 2005 . 354 P. Date: 2005 Availability: Items available: (2),

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