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1. Contemporary Advertising / by F.Arens, William . Publication: NY, U.S.A : McGraw-Hill/Irwin, 2006 . 614 P. Date: 2006 Availability: Items available: (1),

2. Contemporary Advertising / by F.Arens, William . Publication: NY,U.S.A : McGraw-Hill/Irwin, 2002 . 614 P. Date: 2002 Availability: Items available: (1),

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