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1. Strategic brand management : building, measuring, and managing brand equity / by Keller, Kevin Lane . Publication: new jersey : Pearson Education,Inc., 2003 . 788 P. Date: 2003 Availability: Items available: (1),

2. A framework for marketing management / by Kotler, Philip . Publication: Upper Saddle : Pearson Education,Inc., 2009 . 384 P. Date: 2009 Availability: Items available: (6),

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