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1. Services marketing : people, technology, strategy / by Lovelock, Christopher H. . Publication: NJ : Prentice-Hall, 2001 . 717 P. Date: 2001 Availability: Items available: (2),

2. Principles of service marketing and management / by Lovelock, Christopher H. Publication: Upper Saddle River, N.J. : Prentice Hall, 2002 . xix, 436 p. : 26 cm. Date: 2002 Availability: Items available: (1),

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