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1. Foundations of Marketing Communications :A European Perspective / by Pelsmacke, Patrick De . Publication: Harlow ,England : Financial Times Prentice Hall, 2005 . 328 P. Date: 2005 Availability: Items available: (1),

2. Marketing Communications :A European Perspective / by Pelsmacke, Patrick De . Publication: Harlw ,England : Financial Times Prentice Hall, 2004 . 578 P. Date: 2004 Availability: Items available: (2),

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