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1. marketing management : analysis, planning, implementation, and control : Instructor's resource manual and video guide / by Kotler, Philip . Publication: N.J : Prentice-Hall, 1997 . 508 P. Date: 1997 Availability: Items available: (1),

2. Instructor's resource manual, Marketing management, the millennium edition, Philip Kotler / by Shook, Dale N. . Publication: N.J : Prentice-Hall, 2000 . 329 P. Date: 2000 Availability: Items available: (1),

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