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1. Advertising and promotion : an integrated marketing communications perspective / by Belch, George E. . Publication: Boston, Mass : Irwin McGraw-Hill, 1998 . 762 P. Date: 1998 Availability: Items available: Library - Middle East University (1),

2. Advertising and promotion : an integrated marketing communications perspective / by Belch, George E. . Publication: Boston, Mass : Irwin McGraw-Hill, 2001 . 795 P. Date: 2001 Availability: Items available: Library - Middle East University (1),