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1. Integrated marketing communications in advertising and promotion / by Shimp, Terence A. . Publication: Mason : Thomson/South-Western, 2007 . 629 P. Date: 2007 Availability: Items available: (1),

2. Advertising, promotion & supplemental aspects of integrated marketing communications / by Shimp, Terence A . Publication: Mason, Ohio : Thomson/South-Western, 2003 . xxi, 650 P. Date: 2003 Availability: Items available: (1),

3. Advertising, promotion & supplemental aspects of integrated marketing communications / by Shimp, Terence A. . Publication: Mason, Ohio : Thomson/ South-western, 2003 . 650 P. Date: 2003 Availability: Items available: (1),

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