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1. Services Marketing :People, Technology, Strategy / by Lovelock, Christopher . Publication: NJ,U.S.A : Prentice Hall /Pearson Education, 2004 . 652 P. Date: 2004 Availability: Items available: (4),

2. Marketing Strategy / by Ferrell, O. C. . Publication: Ohio,U.S.A : Thomson/ South-western, 2005 . 628 P. Date: 2005 Availability: Items available: (3),

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