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1. Marketing Theory :A Student Text /   Publication: London,England : Thomson, 2000 . 314 ص . P. Date: 2000 Availability: Items available: (2),

2. Services Marketing :People, Technology, Strategy / by Lovelock, Christopher . Publication: NJ,U.S.A : Prentice Hall /Pearson Education, 2004 . 652 P. Date: 2004 Availability: Items available: (4),

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