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1. Marketing Theory :A Student Text /   Publication: London,England : Thomson, 2000 . 314 ص . P. Date: 2000 Availability: Items available: (2),

2. Marketing Strategy / by Ferrell, O. C. . Publication: Ohio,U.S.A : Thomson/ South-western, 2005 . 628 P. Date: 2005 Availability: Items available: (3),

3. Contemporary Strategic Marketing / by Brennan, Ross . Publication: London,England : Palgrave Macmillan, 2003 . 380 P. Date: 2003 Availability: Items available: (2),

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