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1. Marketing Planning : A Global Perspective / by Hollensen, Svend . Publication: NY,U.S.A : McGraw-Hill education, 2006 . 455 P. Date: 2006 Availability: Items available: (2),

2. Services Marketing :People, Technology, Strategy / by Lovelock, Christopher . Publication: NJ,U.S.A : Prentice Hall /Pearson Education, 2004 . 652 P. Date: 2004 Availability: Items available: (4),

3. International Marketing Strategy / by Bradley, Frank . Publication: Harlow, England : Financial Times Prentice Hall, 2005 . 408 P. Date: 2005 Availability: Items available: (2),

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