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1. Marketing Planning : A Global Perspective / by Hollensen, Svend . Publication: NY,U.S.A : McGraw-Hill education, 2006 . 455 P. Date: 2006 Availability: Items available: (2),

2. Global Marketing :A Decision- Oriented Approach / by Hollensen, Svend . Publication: Harlow, England : Financial Times Prentice Hall, 2004 . 717 P. Date: 2004 Availability: Items available: (2),

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