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1. Introduction to Marketing : Theory and Practice / by Palmer, Adrian . Publication: NY,U.S.A : Oxford University Press, 2004 . 645 P. Date: 2004 Availability: Items available: (2),

2. Services Markting Management :A Strategic Perspective / by Kasper, Hans . Publication: Chichester ,England : John Wiley & Sons Ltd /E,, 2006 . 554 P. Date: 2006 Availability: Items available: (2),

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