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1. Managing Information Technology Projects :Applying Project Management Strategies to Software, and Integration Initiatives / by Taylor, Lames . Publication: New York, U.S.A : Amacom, 2004 . 274 P. Date: 2004 Availability: Items available: (2),

2. Information Systems: Foundation of E-Business / by Alter, Steven . Publication: NJ,U.S.A : Prentice Hall /Pearson Education, 2002 . 587 P. Date: 2002 Availability: Items available: (2),

3. Financial Services Marketing / by Harrison, Tina . Publication: Harlaw ,England : Financial Times Prentice Hall, 2000 . 332 P. Date: 2000 Availability: Items available: (2),

4. Marketing Management : A Relationship Marketing Perspective / by Management, Cranfield School of . Publication: NJ,U.S.A : Palgrave Macmillan, 2000 . 295 P. Date: 2000 Availability: Items available: (2),

5. Marketing Communications : Engagement, Strategies and Practice / by Fill, Chris . Publication: Harlow , England : Financial Times Prentice Hall, 2006 . 911 P. Date: 2006 Availability: Items available: (3),

6. Customer Service: Building Successful Skills for the Twenty-First Century / by W.Lucas, Robert . Publication: NY,U.S.A : McGraw-Hill/Irwin, 2005 . 416 P. Date: 2005 Availability: Items available: (2),

7. The Art and Science of Marketing : Marketing for Marketing Managers / by R.Dowling, Grahame . Publication: NY,U.S.A : Oxford University Press, 2004 . 441 P. Date: 2004 Availability: Items available: (2),

8. Direct and Interactive Marketing / by Sargeant, Adrian . Publication: Oxford,England : Oxford University Press, 2001 . 460 P. Date: 2001 Availability: Items available: (2),

9. Marketing Strategy / by Ferrell, O. C. . Publication: Ohio,U.S.A : Thomson/ South-western, 2005 . 628 P. Date: 2005 Availability: Items available: (3),

10. Marketing Strategy / by Blythe, Jim . Publication: London, England : McGraw Hill/ E, 2003 . 299 P. Date: 2003 Availability: Items available: (2),

11. Business Marketing / by Dwyer, F. Robert . Publication: NY, U.S.A : McGraw-Hill/Irwin, 2006 . 683 P. Date: 2006 Availability: Items available: (1),

12. Services Marketing: Texts and Cases / by Baron, Steve . Publication: Hampshire ,England : Palgrave Macmillan, 2003 . 291 P. Date: 2003 Availability: Items available: (2),

13. Knowledge-Based Marketing / by Chaston, Ian . Publication: London, England : Sage Publications Ltd, 2004 . 274 P. Date: 2004 Availability: Items available: (2),

14. Principles of Internet Marketing / by Hanson, Ward . Publication: Ohio, U.S.A : Thomson/ South-western, 2000 . 467 P. Date: 2000 Availability: Items available: (2),

15. Principles of Services Marketing / by Palmer, Adrin . Publication: NY, U.S.A : McGraw-Hill/Irwin, 2005 . 575 P. Date: 2005 Availability: Items available: (3),

16. Marketing Management / by Kotler, Philip . Publication: NJ,U.S.A : Prentice Hall /Pearson Education, 2006 . 729 P. Date: 2006 Availability: Items available: (5),

17. Service Operations Management :Improving Service Delivery / by Johnston, Robert . Publication: Harlaw ,England : Financial Times Prentice Hall, 2005 . 496 P. Date: 2005 Availability: Items available: (2),

18. Marketing Concepts and Strategies / by Pride, William M. . Publication: MA, U.S.A : Houghton Mifflin company, 2006 . 610 P. Date: 2006 Availability: Items available: (1),

19. beyond loyalty the next generation of strategic customer relationship management / by chenet, pierre . Publication: New Delhi Prentice-Hall of India 2006 . ix, 110 pages illustrations 22 cm Date: 2006 Availability: Items available: (1),

20. electronic customer relationship management / by fjermestad, jerry . Publication: newdelhi : Prentice-Hall, 2006 . 210 P. Date: 2006 Availability: Items available: (1),

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