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1.
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Managing Financial Risk: A Guide to Derivative Products, Financial Engineering, and Value Maximization /
by Smithson, Charles W. .
Publication:
NY,U.S.A :
McGraw-Hill education,
1998
. 663 P.
Date:
1998
Availability:
Items available:
(2),
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2.
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New Product Development /
by Barclay, Ian .
Publication:
MA,U.S.A :
BH/Butterworth -Heinemann,
2000
. 141 P.
Date:
2000
Availability:
Items available:
(2),
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3.
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Global Marketing: Foreign Entry, Local Marketing, and Global Management /
by Johansson, Johny K. .
Publication:
NY,U.S.A :
McGraw-Hill education,
2006
. 647 P.
Date:
2006
Availability:
Items available:
(2),
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4.
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Services Marketing in Asia: Managing People, Technology, and Strategy /
by Lovelock, Christopher .
Publication:
Jurong,Singapore :
Pearson/Prentice Hall,
2005
. 696 P.
Date:
2005
Availability:
Items available:
(1),
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5.
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Understanding the Consumer /
by Szmigin, Isabelle .
Publication:
London, England :
Sage Publications Ltd,
2003
. 202 P.
Date:
2003
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Items available:
(2),
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6.
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ascending the vallue sprial /
Publication:
2002
. 286 P.
Date:
2002
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(1),
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7.
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creating powerful brands in consumer /
by chernatony, leslie de .
Publication:
newdelhi :
ste elsevier,
1992
. 467 P.
Date:
1992
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Items available:
(1),
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8.
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inventing small products /
by mason, stanley i .
Publication:
new :
viva books,
2004
. 94 P.
Date:
2004
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(1),
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9.
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Brand Positioning : Strategies for Competitive Advantage 2e /
by sengupta, subroto .
Publication:
new :
tata mcgraw-hill,
1990
. 299 P.
Date:
1990
Availability:
Items available:
(1),
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10.
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protecting the brand /
by franklin, tolcott j . .
Publication:
delhi :
Viva Books Private Limited,
2005
. 144 P.
Date:
2005
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(1),
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11.
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marketing of high - technology products and innovations /
by mohr, jakki .
Publication:
delhi :
Pearson Education,Inc.,
2005
. 470 P.
Date:
2005
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Items available:
(1),
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12.
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principles of advertising and imc /
by duncan, tom .
Publication:
new :
tata mcgraw-hill,
2005
. 733 P.
Date:
2005
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(1),
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13.
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what customers want /
by ulwick, anthony .
Publication:
New York :
McGraw-Hill,
2005
. 202 P.
Date:
2005
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(1),
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14.
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The effect of green products on the jordaninan customer decision making /
by khalifah, jalal ghazi .
Publication:
. 85 P.
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15.
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chemistry of natural products /
by kar, ashutosh .
Publication:
2012
Date:
2012
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(2),
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16.
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Medicinal natural products a biosynthetic approach /
by Dewick, Paul M .
Publication:
New Delhi :
2009
. 539 P.
Date:
2009
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(2),
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17.
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Brand Bible /
by Millman, Debbie .
Publication:
Mass :
Rockport Publishers,
2012
. 312 P.
Date:
2012
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(1),
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18.
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Strategic brand management : building, measuring, and managing brand equity /
by Keller, Kevin Lane .
Publication:
new jersey :
Pearson Education,Inc.,
2003
. 788 P.
Date:
2003
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(1),
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19.
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Product planning and management : designing and delivering value /
by Moore, William L. .
Publication:
New York :
McGraw-Hill, Inc,
1993
. 542 P.
Date:
1993
Availability:
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(2),
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20.
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Designing brand identity : a complete guide to creating, building and maintaining strong /
by Wheeler, Alina .
Publication:
Hoboken, :
John Wiley&Sons,Inc./U,
2006
. 280 P.
Date:
2006
Availability:
Items available:
(1),
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