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1. Managing Financial Risk: A Guide to Derivative Products, Financial Engineering, and Value Maximization / by Smithson, Charles W. . Publication: NY,U.S.A : McGraw-Hill education, 1998 . 663 P. Date: 1998 Availability: Items available: (2),

2. New Product Development / by Barclay, Ian . Publication: MA,U.S.A : BH/Butterworth -Heinemann, 2000 . 141 P. Date: 2000 Availability: Items available: (2),

3. Global Marketing: Foreign Entry, Local Marketing, and Global Management / by Johansson, Johny K. . Publication: NY,U.S.A : McGraw-Hill education, 2006 . 647 P. Date: 2006 Availability: Items available: (2),

4. Services Marketing in Asia: Managing People, Technology, and Strategy / by Lovelock, Christopher . Publication: Jurong,Singapore : Pearson/Prentice Hall, 2005 . 696 P. Date: 2005 Availability: Items available: (1),

5. Understanding the Consumer / by Szmigin, Isabelle . Publication: London, England : Sage Publications Ltd, 2003 . 202 P. Date: 2003 Availability: Items available: (2),

6. ascending the vallue sprial /   Publication: 2002 . 286 P. Date: 2002 Availability: Items available: (1),

7. creating powerful brands in consumer / by chernatony, leslie de . Publication: newdelhi : ste elsevier, 1992 . 467 P. Date: 1992 Availability: Items available: (1),

8. inventing small products / by mason, stanley i . Publication: new : viva books, 2004 . 94 P. Date: 2004 Availability: Items available: (1),

9. Brand Positioning : Strategies for Competitive Advantage 2e / by sengupta, subroto . Publication: new : tata mcgraw-hill, 1990 . 299 P. Date: 1990 Availability: Items available: (1),

10. protecting the brand / by franklin, tolcott j . . Publication: delhi : Viva Books Private Limited, 2005 . 144 P. Date: 2005 Availability: Items available: (1),

11. marketing of high - technology products and innovations / by mohr, jakki . Publication: delhi : Pearson Education,Inc., 2005 . 470 P. Date: 2005 Availability: Items available: (1),

12. principles of advertising and imc / by duncan, tom . Publication: new : tata mcgraw-hill, 2005 . 733 P. Date: 2005 Availability: Items available: (1),

13. what customers want / by ulwick, anthony . Publication: New York : McGraw-Hill, 2005 . 202 P. Date: 2005 Availability: Items available: (1),

14. The effect of green products on the jordaninan customer decision making / by khalifah, jalal ghazi . Publication: . 85 P. Availability: No items available:

15. chemistry of natural products / by kar, ashutosh . Publication: 2012 Date: 2012 Availability: Items available: (2),

16. Medicinal natural products a biosynthetic approach / by Dewick, Paul M . Publication: New Delhi : 2009 . 539 P. Date: 2009 Availability: Items available: (2),

17. Brand Bible / by Millman, Debbie . Publication: Mass : Rockport Publishers, 2012 . 312 P. Date: 2012 Availability: Items available: (1),

18. Strategic brand management : building, measuring, and managing brand equity / by Keller, Kevin Lane . Publication: new jersey : Pearson Education,Inc., 2003 . 788 P. Date: 2003 Availability: Items available: (1),

19. Product planning and management : designing and delivering value / by Moore, William L. . Publication: New York : McGraw-Hill, Inc, 1993 . 542 P. Date: 1993 Availability: Items available: (2),

20. Designing brand identity : a complete guide to creating, building and maintaining strong / by Wheeler, Alina . Publication: Hoboken, : John Wiley&Sons,Inc./U, 2006 . 280 P. Date: 2006 Availability: Items available: (1),

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