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Financial Services Marketing /
by Harrison, Tina .
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Harlaw ,England :
Financial Times Prentice Hall,
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. 332 P.
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Principles of Marketing /
by Kotler, Philip .
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NJ,U.S.A :
Prentice Hall /Pearson Education,
2006
. 651 P.
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(4),
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3.
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Marketing Communications : Engagement, Strategies and Practice /
by Fill, Chris .
Publication:
Harlow , England :
Financial Times Prentice Hall,
2006
. 911 P.
Date:
2006
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Items available:
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4.
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Introduction to Marketing : Theory and Practice /
by Palmer, Adrian .
Publication:
NY,U.S.A :
Oxford University Press,
2004
. 645 P.
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2004
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(2),
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5.
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Contemporary Advertising /
by F.Arens, William .
Publication:
NY,U.S.A :
McGraw-Hill/Irwin,
2002
. 614 P.
Date:
2002
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Items available:
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6.
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Marketing Strategy /
by Blythe, Jim .
Publication:
London, England :
McGraw Hill/ E,
2003
. 299 P.
Date:
2003
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Items available:
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7.
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Marketing /
by Kerin, Roger A. .
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NY,U.S.A :
McGraw-Hill/Irwin,
2006
. 733 P.
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2006
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8.
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Strategic Advertising Management /
by Percy, Larry .
Publication:
Oxford,England :
Oxford University Press,
2005
. 335 P.
Date:
2005
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Items available:
(2),
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9.
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Principles of Services Marketing /
by Palmer, Adrin .
Publication:
NY, U.S.A :
McGraw-Hill/Irwin,
2005
. 575 P.
Date:
2005
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Items available:
(3),
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10.
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International Marketing : An SME Perspective /
by Burca, Sean de .
Publication:
Harlaw ,England :
Financial Times Prentice Hall,
2004
. 720 P.
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2004
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Items available:
(2),
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11.
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Global Marketing: Foreign Entry, Local Marketing, and Global Management /
by Johansson, Johny K. .
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NY,U.S.A :
McGraw-Hill education,
2006
. 647 P.
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2006
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12.
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Sports Sponsorship and Marketing Communications:a European Perspective /
by Lagae, Wim .
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Harlow, England :
Financial Times Prentice Hall,
2005
. 284 P.
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Items available:
(1),
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13.
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International Marketing :Analysis and Strategy /
by Onkvisit, Sak .
Publication:
Delhi,India :
Pearson Education Inc./I,
2000
. 750 P.
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2000
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(1),
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14.
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Marketing Concepts and Strategies /
by Pride, William M. .
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MA, U.S.A :
Houghton Mifflin company,
2006
. 610 P.
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2006
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(1),
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15.
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creating powerful brands in consumer /
by chernatony, leslie de .
Publication:
newdelhi :
ste elsevier,
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. 467 P.
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16.
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when ads work new proof that advertising trigers sales /
by jones, john philip .
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newdelhi :
Prentice-Hall,
2007
. 209 P.
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17.
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planning local economic development /
by blakely, edward j . .
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newdelhi :
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. 398 P.
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18.
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advertising and promotion /
by shimp, terence a .
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2002
. 629 P.
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19.
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Sales promotion /
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20.
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Healing architecture /
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Switzerland :
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. 343 P.
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