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1.
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Principles of Marketing /
by Kotler, Philip .
Publication:
NJ,U.S.A :
Prentice Hall /Pearson Education,
2006
. 651 P.
Date:
2006
Availability:
Items available:
Library - Middle East University
(3),
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2.
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Advertising and Promotion /
by E.Belch, George .
Publication:
NY, U.S.A :
McGraw-Hill/Irwin,
2004
. 820 P.
Date:
2004
Availability:
Items available:
Library - Middle East University
(2),
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3.
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Contemporary Advertising /
by F.Arens, William .
Publication:
NY, U.S.A :
McGraw-Hill/Irwin,
2006
. 614 P.
Date:
2006
Availability:
Items available:
Library - Middle East University
(1),
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4.
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Foundations of Marketing Communications :A European Perspective /
by Pelsmacke, Patrick De .
Publication:
Harlow ,England :
Financial Times Prentice Hall,
2005
. 328 P.
Date:
2005
Availability:
Items available:
Library - Middle East University
(1),
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5.
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Contemporary Advertising /
by F.Arens, William .
Publication:
NY,U.S.A :
McGraw-Hill/Irwin,
2002
. 614 P.
Date:
2002
Availability:
Items available:
Library - Middle East University
(1),
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6.
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Marketing Communications :A European Perspective /
by Pelsmacke, Patrick De .
Publication:
Harlw ,England :
Financial Times Prentice Hall,
2004
. 578 P.
Date:
2004
Availability:
Items available:
Library - Middle East University
(2),
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7.
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Strategic Advertising Management /
by Percy, Larry .
Publication:
Oxford,England :
Oxford University Press,
2005
. 335 P.
Date:
2005
Availability:
Items available:
Library - Middle East University
(2),
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8.
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Sports Sponsorship and Marketing Communications:a European Perspective /
by Lagae, Wim .
Publication:
Harlow, England :
Financial Times Prentice Hall,
2005
. 284 P.
Date:
2005
Availability:
Items available:
Library - Middle East University
(1),
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9.
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Global Marketing: Foreign Entry, Local Marketing, and Global Management /
by Johansson, Johny K. .
Publication:
NY,U.S.A :
McGraw-Hill education,
2006
. 647 P.
Date:
2006
Availability:
Items available:
Library - Middle East University
(2),
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10.
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Just A Click Away : Advertising on the Internet /
by Kaye, Barbara K. .
Publication:
Boston, MA, U.S.A :
Allen and Bacon,
2000
. 146 P.
Date:
2000
Availability:
Items available:
Library - Middle East University
(2),
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11.
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Corporate Communications : A 21st Century Primer /
by Fernandez, Joseph .
Publication:
New Delhi,India :
Response Books,
2004
. 282 P.
Date:
2004
Availability:
Items available:
Library - Middle East University
(2),
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12.
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The Media of Mass Communication /
by Vivian, John .
Publication:
MA,U.S.A :
Allyn &Bacon /Pearson Education Company,
2006
. 516 P.
Date:
2006
Availability:
Items available:
Library - Middle East University
(2),
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13.
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Global Journalism: Topical Issues and Media Systems /
by Beer, Arnold S. De .
Publication:
MA,U.S.A :
Allyn &Bacon /Pearson Education Company,
2004
. 474 P.
Date:
2004
Availability:
Items available:
Library - Middle East University
(2),
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14.
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The Media in Your Life /
by Folkerts, Jean .
Publication:
Harlow,England :
Pearson Education Limited,
2004
. 475 P.
Date:
2004
Availability:
Items available:
Library - Middle East University
(1),
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15.
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Convergent Journalism :An Introduction /
Publication:
Oxford,England :
Focal Press/Elsavier,
2005
. 227 P .
Date:
2005
Availability:
Items available:
Library - Middle East University
(1),
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16.
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Advertising Media : Workbook and Sourcebook /
by Kelley, Larry D. .
Publication:
ِArmonk,New York :
M.E.Sharpe,Inc,
2005
. 239 P.
Date:
2005
Availability:
Items available:
Library - Middle East University
(2),
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17.
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Reaching Audiences :A Guide to Media Writing /
by Yopp, Jan Johnson .
Publication:
Boston,MA,U.S.A :
Allen and Bacon,
2003
. 383 P.
Date:
2003
Availability:
Items available:
Library - Middle East University
(2),
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18.
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Breaking News :The Craft and Technology of Online Journalism /
by Saxena, Sunil .
Publication:
New Delhi, India :
Tata McGraw-Hill Publishing Company Limited,
2004
. 263 P.
Date:
2004
Availability:
Items available:
Library - Middle East University
(1),
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19.
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Strategic Writing :Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business Communication /
by Marsh, Charles .
Publication:
MA, U.S.A :
Pearson/Allen & Bacon,
2005
. 266 P.
Date:
2005
Availability:
Items available:
Library - Middle East University
(2),
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20.
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Agricultural Market Analysis /
Publication:
1964
. 344 P .
Date:
1964
Availability:
Items available:
Library - Middle East University
(1),
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