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1. when ads work new proof that advertising trigers sales / by jones, john philip . Publication: newdelhi : Prentice-Hall, 2007 . 209 P. Date: 2007 Availability: Items available: Library - Middle East University (1),

2. Contemporary Advertising & Integrated Marketing Communication / by Arens, William F. . Publication: New York : McGraw-Hill/Irwin, 2011 . 774 P. Date: 2011 Availability: Items available: Library - Middle East University (1),